On August 1st, People’s Daily used six full-page editions to praise Yunnan. In the 12th edition – beautiful Yunnan ecological civilization; it hailed Pu’er by an article named Pursuit of Attractive Ecological Appearance. ”

The day before, on July 31, CCTV News Channel launched a special program about the founding of the People's Republic of China called Magnifying 70-year History, the New Era of Struggle – the Republic's Development Achievements Tour (Yunnan), with the title, Erecting a Monument and Making a Promise for National Solidarity, to praise Pu’er.