With more than 5,000 exhibits from 173 countries and regions at the China International Import Expo (CIIE), People’s Daily introduces you to some of the most marvelous and creative ones in this international expo.

Photo via ThePaper

Have you ever seen jewel-studded shoes worth $4.4 million (30 million RMB)? They remind many people of Cinderella’s crystal shoes.

From Nov. 5 to 10, visitors from all over the world will pack the Expo in the National Exhibition and Convention Center in Shanghai to take a close look at these luxurious diamond-studded shoes by #Genavant, a new high-end fashion brand by Prof. Jimmy Choo OBE and Reggie Hung.

“It features over 10,000 300-carat pink-and-white diamonds and it took over two years to finish crafting,” said Hung in a interview with Yicai Global, “We will be showcasing the jeweled shoes at the fair in its 500-square-meter booth.”

“China is embracing overseas fashion brands as consumer attitudes change and consumption levels increase,” Hung said. “The fair is also a good opportunity to promote Genavant.”

Ami Hsu, a co-founder of Genavant, said CIIE is particularly important for the fashion industry. “Genavant aims to bring the Asian touch to the global market and enhance the image of Chinese styles.”

Genavant has already signed up for a booth at the second CIIE next year, which, it is rumored, will be five times bigger than this year’s event.